Amsterdam Bicycle CityOngoing
We take our role as leaders in the world of urban cycling very seriously. With 67% of all trips by bicycle in the city center, Amsterdam is by far the most bicycle oriented city. How do we share our gifts, knowledge, experience and innovations with the rest of the world? Rather than launching one massive ego-centric institution, we imagine four facilities in the four corners of the city- each focusing on a theme related to the impact of the bicycle on the future. Noord is tourism, West is getting new people on bikes ( the young and recent arrivals), Zuid is commuting, and East is technology.
The whole region then becomes known as Amsterdam Bicycle City ( ABC) with innovation clusters finding new solutions and creating business and social impact opportunities. The facilities also act as a magnet, to draw tourists and visitors away from the city center and introducing them to the wider region and all it has to offer.